Reports to: Chief Talent Officer and Chief Financial Officer
MERGE is a unified creative and media agency with an uncommon combination of capabilities in strategy, creativity and technology. With offices in Chicago, Boston and Atlanta, MERGE has 300 staffers servicing an impressive client roster. For more information, visit mergeworld.com.
Our internal resources bring expertise across the spectrum of our clients’ needs. We dig deep into our clients’ businesses so that we can provide thought leadership that elevates brand offerings through intuitive interfaces and powerful workflows. It’s all about the user experience.
We take the same approach with our people. We want your experience here with us to be filled with inspiration and impact. In order to service our clients effectively, we’ve organized teams and built processes that match the needs of both our people and our clients. We empower and challenge every employee to pressure test our tools and ways of working, to spark discussion on improvement opportunities, and to keep each other accountable to bringing our best selves to our work every day.
Human Resources sits at the heart of the agency. Within this HRIS role, this individual has the opportunity to partner closely with Finance and Human Resources. With responsibility to all employees as well as the company overall, our group works hard to provide our best service, always wrapped up with a strategic and organized approach.
MERGE is a collaborative company. While this description includes core functional responsibilities, all of our employees are active members of the team, flexible in assisting the company as it grows and evolves. This expectation requires each person to be capable of adapting to the dynamics of a client driven environment. We’re as interested in your human side as your technical expertise. The ideal candidate will be upbeat, optimistic and happy to help the team. Key role responsibilities include:
Core functional responsibilities include:
Ability. Ability to bring the highest level of skill and competence.
Agility. To keep us flexible, nimble and incredibly responsive to client and market demands.
Humility. Constant seekers of new ideas, amazing collaborators and builders of those around us.
As an Associate Media Director, you will be a driving force that sets a positive tone, motivates and develops a high-performance team, breaks down barriers, and elevates the overall agency’s work.
You will have a strong knowledge of all media channels, particularly across all digital media forms, and how they can work strategically together to address client goals.
You will have passion for your work, a high level of curiosity, possess strong interpersonal and communication skills, and a desire to coach and mentor your team.
You will report directly to our EVP, Media Director giving you a big voice in departmental decisions and the direction of our group.
Merge is a full-service Agency so you will be the type of person that doesn’t like to work in a silo and instead, likes to include strategic input that comes from working closely with the Agency’s Creative, Strategy, and Account Management teams along with the data you use to help your decision-making.
Primary client contact on key business assignments:
As a Paid Search Manager, you will lead our agency’s practice in the creation, optimization and execution of client paid search campaigns. You will work across all of the agency’s paid search assignments. You will be both a hands-on player and coach providing direction to a paid search specialist to conduct and analyze keyword research necessary to build campaigns; recommend paid search plans to clients; QA campaigns for launch; report results, insights, and optimization strategies on a regular basis. You will have passion for your work, a high level of curiosity, possess strong interpersonal and communication skills, and a desire to coach and mentor others. You will work closely with our strategic media planning team and report directly to our EVP, Media Director.
Merge is a full-service Agency so you will be the type of person that doesn’t like to work in a silo and instead, likes to include strategic input that comes from working closely with all other paid media channels as well as the Agency’s Creative, Strategy, and Account Management teams.
Lead discovery process to understand client overall and PPC goals
Conduct PPC audits to identify structural weaknesses and opportunities while understanding the previous team’s tactics
Ensure analytics tracking implementation is accurate and easy to manage
Review current landing pages to identify opportunities
Develop and recommend keywords as well as optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
Analyze program performance and KPI’s (e.g., ROAS, CTR, CPA, conversion rate)
Report on program performance and present insights and recommendations to clients by leading client status and reporting calls
Work closely with media companies including Google, Yahoo, and Microsoft
Lead QA of trafficked approved plan into search engines (keywords, ad copy, extensions), and of all components prior to launch (dayparting, bids, budget, targeting parameters)
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
Train paid search specialists and be a subject matter expert for media strategy teams
Provide POV’s on the industry both internally and externally
3+ years of professional paid search campaign management experience
Strong analytical skills and attention to detail
Mastery of search engines and platforms
Strong skills in core Excel functions that pertain to financials, digital visualization, and bid analysis
Excellent written, verbal, and interpersonal communication skills
Strong presentation skills
Ability to think critically and problem-solving orientation
Excellent project management and organization skills
Ability to work well with teams while managing multiple projects under tight deadlines
We’re constantly on the lookout for new ideas and thinking. That's why we're always interested in dreamers, visionaries, realists and those who see boundless possibilities at every turn. We're giving tomorrow’s difference makers an opportunity to make an impact today.
If you don't see an open position that fits you to a T, but you are interested in working at MERGE, submit your resume and information below and we'll keep you in mind for future openings.