Media Planning & Buying (including programmatic)
Data & Analytics
MERGE has been a valued strategic partner of IU Health since 2010, when they challenged us to plan and develop robust integrated campaigns to launch the IU Health brand internally and externally.
Since then, our team has become an extension of the Marketing Division, working with over 20 client contacts on a diverse range of programs including brand and service line campaigns, launch and promotion of IU Health Plans Commercial, Medicare Advantage and Health Insurance Marketplace products, customer experience and internal engagement initiatives.
As a result, we’ve significantly grown the patient base, generated downstream revenue and supported the transformation of the customer experience.
IU Health challenged MERGE to develop a distinctive high-frequency campaign to launch primary care Same-Day Appointments and drive primary care patient growth. We accomplished this in TV and Radio via a highly memorable original song, and in print, outdoor, display and paid social with a charming and friendly creative concept that offered a new and refreshing approach to communicate a first-to-market service offering.
Showcased carefree, joyful scenarios of individuals living their healthiest life.
MERGE developed a visually disruptive campaign for $49 Heart Scans available at IU Health that acknowledged the target’s lifestyle habits in an authentic and relatable way, while also empowering the target to take action. This campaign included print, outdoor, radio and paid social executions.
In an effort to improve the health and wellbeing of children throughout Indiana, on behalf of Riley Children’s Health, MERGE created the Change the Play initiative, in partnership with Indianapolis Colts quarterback Andrew Luck. MERGE develops all associated content for the Kids Club—a monthly video and interactive content program, and the Challenge—a biannual 8-week program for implementation in the classroom.
The program kicked off with an explainer video, followed by additional ongoing video content development and production to build out the program library.