MERGE reinvented Marriott’s careers website to tell the employer brand story and appeal to today’s top talent around the world.
WHAT WE DID
Digital Style Guide
Hotel Brand Microsites
Marriott International is the world’s largest hospitality company, with a portfolio of 30 brands, 5,700+ properties across 110+ countries, and 500,000+ associates speaking 85+ languages.
A corporation of such magnitude required their careers site—Marriott’s most visible recruiting asset—to bring their employer brand platform to life through a digital user experience that appealed emotively to job seekers drawn to purpose-driven career paths. Additionally, the organization required a CMS implementation that would improve cost and service efficiencies at the administration level for years to come.
MERGE created a UI/UX redesign and built a fully customized WordPress implementation in 20 languages to support the corporation and its brand microsites. The responsive site was designed and built with accessibility in mind and meets WCAG 2.0 compliance standards. Ultimately, the site showcases the award-winning, culture-driven global brand in an engaging and authentic way.
CONTENT AUDIT & RESTRUCTURE
We conducted a comprehensive user experience review, along with a deep content audit, and reworked the hierarchy and flow to strategically lead the top qualified and relevant candidates—millennials to executive level—through the application funnel…our primary KPI.
REDESIGN & CONTENT FLOW
New visual storytelling includes the right touch of pacing infused with inspiring photography, graphics and interactive elements. Authentic and candid videos, testimonials, quotes and social media feeds increased credibility and engagement. Modern UI and updated digital guidelines overall set the company on par with today’s contemporary, digital-savvy brands of choice.
MERGE curated inspiring and captivating photography and paired it with friendly iconography and a new brand color palette to support all content.
Of course, the site had to be mobile friendly and convey responsive content properly across all devices.
The site required robust multi-lingual implementation to speak to its diverse and global audiences across 20 countries. MERGE worked closely with translation services and linguistic QA teams to ensure messaging and content was culturally appropriate and relevant, while dynamically displaying modules based on location or language.