Design & Development
Networked Insights had developed the world’s first true audience marketing platform, Audience.ai. The platform allows marketers to build, understand and target their audiences more effectively by harnessing billions of social conversations and classifying them into a robust, real-time database.
Networked Insights turned to MERGE to develop a brand that was simple and engaging, and that easily conveyed its value proposition and power.
From brand identity to the website and supporting sales collateral, we worked to articulate the offering in an assessable, easy-to-grasp brand with tools that would push leads quickly to demo requests and conversions.
By keeping the users’ needs in mind every step of the way, we created a clean, focused flow and experience that quickly conveyed the tool’s unique value and pushed users through the funnel.
We designed the brand identity to convey warmth, vibrancy and dynamism through its logo, color palette, typography, photography, iconography and graphic styles.
Because Audience.ai is just one product in Networked Insights’ product suite, it was important to leverage effective and familiar UI elements. We developed content modules and UI styles to be used across all products that seasoned users would recognize, and that new users would easily understand and adapt to.
We designed and developed the corporate website, as well as lead-focused microsite, for audience.ai in record time that introduced the brand and product offering in a clean, easily digestible format, and that enticed users to try a demo for free, creating a solid lead pipeline for the sales team.
From tradeshows to printed sales collateral and pitch decks, we developed a slew of materials for the new Audience.ai brand to hit the market with major impact.